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HealthTrust Workforce Solutions Digital Marketing Specialist in Sunrise, Florida

WHO WE ARE:

HealthTrust Workforce Solutions is a leading provider of healthcare jobs nationwide. As a wholly-owned subsidiary of HCA Healthcare, the nation’s largest health system, we provide access to more opportunities in more locations. When you work with HWS, you unlock possibilities, raise the bar and become a part of the team that cares like family. HealthTrust Workforce Solutions is a wholly-owned subsidiary of HCA Healthcare. HealthTrust is a preferred partner to thousands of top-performing hospitals, we provide our healthcare professionals with first-priority access to more than 200,000 jobs nationwide.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

WHAT WE OFFER:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending

  • Paid Time Off (PTO)

  • 401K with Company Match

  • Academic Assistance and Reimbursements for Tuition and Student Loans

  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection, etc.

  • Home, Auto, and Pet Insurance

  • Employee Stock Purchase Program (ESPP)

  • Short Term & Long Term Disability coverage

  • Adoption Assistance

  • Legal Benefits and Lots More!

WHAT YOU’LL DO:

The Digital Marketing Specialist at HealthTrust Workforce Solutions promotes the company by developing quality, on-brand content that attracts healthcare professionals and healthcare facilities to engage with the organization, nurtures them through the recruitment/sales process and ultimately results in conversion, retention and expansion.

SUPERVISOR – Director, Marketing

SUPERVISES – N/A

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO :

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to digital properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).

  • Create timely and engaging content optimized for platform used and intended audiences.

  • Build out site pages, landing pages, campaign assets and workflows using HubSpot.

  • Coordinate creation and alignment of engaging and professional visuals that accurately reflect intended audiences and the brand.

  • Capture new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

  • Optimize marketing automation and lead nurturing processes through email, digital and social channels.

  • Work with internal teams to create a collaborative inbound marketing/social strategy.

  • Establish analytics with sales and recruitment teams to understand how our inbound marketing activity turns into clients and candidates, and continually refine our process to convert visitors.

  • Analyze marketing automation performance and lead generation/conversion efforts with measurable targets and objectives in an effort to optimize results.

  • Monitor sites for customer service opportunities and initiate conversations on behalf of the company.

  • Research top influencers, competitors, and industry trends.

  • Stay current with inbound marketing and social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.

  • Attend company sponsored promotions and tradeshows on an as-needed basis.

  • Other duties as assigned.

ReqID: 3262/2418/10990

Category: Corporate

Specialty:

Job Type: Full-Time

Job Type:

WE’RE LOOKING FOR:

  • Ability to make effective analytical and problem solving skills

  • Excellent oral and written communication skills

  • Ability to multi-task and handle multiple priorities under pressure and deadlines

  • Ability to work well within a team environment and independently

  • Basic Computer Knowledge of Microsoft Professional Office and Outlook

  • Knowledge of inbound marketing and marketing automation software.

  • Maintains certifications, education and development appropriate for position.

  • Maintains working area and equipment in accordance with environmental and safety regulations

EDUCATION: Bachelor’s degree in business, marketing or organizational development required

EXPERIENCE: 1-2 years of related experience required

CERTIFICATE/LICENSE – None

PHYSICAL DEMANDS/WORKING CONDITIONS

  • Exert up to 20 lbs force occasionally and/or up to 10 lbs frequently

  • Requires prolonged sitting and some bending, stooping, and stretching.

  • Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment.

  • Requires the perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make the discriminations in sound.

  • Requires normal range of eyesight to record, prepare, and communicate appropriate reports.

  • Requires dexterity to type.

  • Work is performed in and office environment and involves frequent contact with staff and the public.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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