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HealthTrust Workforce Solutions Director of Marketing in Sunrise, Florida

WHO WE ARE:

At HealthTrust, we believe that healthcare isn’t defined by the four walls in which it’s practiced. It’s defined by its people. We pride ourselves on creating opportunities which expand skill sets, broaden career horizons, provide economic stability, and cultivate personal growth.

HealthTrust Workforce Solutions is a wholly-owned subsidiary of HCA Healthcare and a preferred partner to thousands of top-performing hospitals. We are the Healthcare industry’s largest managed services provider and a top ten largest healthcare staffing company, we put more than 28,000 professionals to work each year.

WHAT WE OFFER:

  • Competitive Pay

  • Comprehensive Training

  • Medical, Dental, Vision, And 401(K) Matching

  • Generous PTO and Paid Holidays

  • Retirement Planning And Savings Options

  • Tuition Assistance

  • On-Site Gym

  • Pet Insurance

WHAT YOU’LL DO:

The Director will have responsibility for all recruitment marketing activities for HealthTrust Workforce Solutions (HWS) while collaborating with HealthTrust Corporate marketing for the company’s array of products and services to key decision makers to ensure that HWS is consistently within the consideration set for those companies that are seeking shared service solutions to create efficiencies and reduce cost within their respective enterprises. He/she will manage and coordinate all marketing, advertising and promotional activities on behalf of PWS, while collaborating with the HealthTrust individual business units (to drive consistency and efficiencies of scale). He/she will be highly knowledgeable relative to new/social media as a marketing weapon and will be high proficient at deploying such tools in the accomplishment of all marketing goals. He/she will develop and implement a strategic and integrated marketing plan (in cooperation with all other marketing and communications stakeholders within the organization) to increase awareness and understanding of the HWS Brand and its suite of shared service solutions. The Director will also manage all projects, programs and promotions on a tactical level to ensure productivity and effectiveness. The Director of Recruitment Marketing will monitor, review and report on all marketing activities and results (progress to plan) to demonstrate ROI.

SUPERVISOR: AVP Recruitment

SUPERVISES: Marketing Coordinator

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

  • Assist with the positioning of the HWS Brand

  • Ensure that the HWS Brand aligns with the overall HealthTrust Brand Creative Platform from which all advertising, communications and visual manifestations of the HWS Brand are realized

  • Develop and manage all advertising creative and media planning specific to HWS including digital

  • Develop and manage all HWS promotional programs

  • Identify and manage all HWS sponsorships

  • Conduct research to identify intelligence to aid in the marketing and sales of the PWS products and services in traditional and digital arenas

  • Serve as the key HWS Brand counselor for the HWS portion HealthTrust web site (and all intranet sites) to ensure that the brand messaging, look/feel and tonality comes across appropriately

  • Oversee the HWS Brand presentation in all internal newsletters and communiqués

ReqID: 3505

Category: HealthTrust Workforce Solutions

Specialty:

Job Type: Full-Time

Job Type:

WE’RE LOOKING FOR:

  • Bachelor’s Degree in an appropriate field (Masters’ Degree preferred)

  • Experience in all aspects of developing and maintaining integrated marketing strategies

  • Technical marketing skills

  • Proven experience in both customer and market research

  • Deep experience in the development and execution of digital marketing programs utilizing CRM platforms

  • Deep knowledge of technology solutions within the marketing space

  • Healthcare Industry experience a plus

EDUCATION: Bachelor’s Degree in communications (English), Journalism, Marketing, Creative Writing or related fields. Preferred, But Not Required.

EXPERIENCE: 2-3+ years of experience in Marketing and Communications.

CERTIFICATE/LICENSE: None

PHYSICAL DEMANDS/WORKING CONDITION:

  • Requires lifting papers or boxes up to 20 pounds occasionally

  • Requires prolonged sitting and some bending, stooping, and stretching

  • Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment

  • Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports

  • Requires dexterity to type 60 wpm

  • Work is performed in an office environment and involves frequent contact with staff and the public

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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